Karma Queens, Geek Gods, and Innerpreneurs
Author(s): Ron Rentel
Consumer focus is hot in business circles - this book offers fun, research-based insights into the consumer types who determine what the world will buy. Consumer Eyes' clients include American Express, Campbell Soup, ConAgra, Frito-Lay, Goodyear, Kraft, Motorola, P&G, and Pfizer. Ron Rentel has an extensive built-in network of "buzz agents" who will spread the word.
Product Information
Ron Rentel is the founder of Consumer Eyes, a leading brand and innovation consultancy, which creates customized methodologies that can encompass both long-term strategy and pipeline work and/or highly specific near-in product execution and tactics. He is also cofounder of BuzzBack Market Research, an online market research company. Visit Ron Rentel at consumereyes.com.
General Fields
- :
- : 105294
- : 105294
- : 01 June 2007
- : United States
- : books
Special Fields
- : Ron Rentel
- : Hardback
- : 658.834
- : 256
- : illustrations
