Absolutely essential reading for those wanting to understand the recent 'turn' to affect. Offering an extensive analysis of all the perspectives available, including the psycho, neuro, bio and social, Margie Wetherell treads a magisterial path through the radically different offerings, one that illuminates key ideas and will save the uninitiated wandering down many pointless avenues. A path-setting book Beverley Skeggs Professor, Sociology, Goldsmiths, University of London

Engagingly well written and using up-to-the-minute research, this book will be indispensible for those who want a comprehensive overview of 'where we are now' in research on emotions. But more than this, by developing an original model of 'affective practices', which focuses on the affective assemblages operating in concrete situations, it suggests a way forward that will prove inspirational for new research in this field Ian Burkitt Centre for Applied Social Research, University of Bradford

This important book is a brilliant corrective to some of the careless, poorly psychologically informed work on affect. It is essential reading for all those seriously interested in the topic Valerie Walkerdine Distinguished Research Professor, School of Social Sciences, Cardiff University

Margaret Wetherell is Professor of Social Psychology at the Open University, UK and Director of the Economic and Social Research Council Programme on Identities and Social Action.

Introducing Affect: Lines of Argument Bodying Affect: Affective Flows and Their Psychobiological Figuring Negotiating Affect: Discourse, Representation and Affective Meaning-Making Situating Affect: Interaction, Accountability and the Present Moment Solidifying Affect: Structures of Feeling, Habitus and Emotional Capital Personalising Affect: Relational Histories, Subjectivities and the Psychosocial Circulating Affect: Waves of Feeling, Contagion and Affective Transmission