Author(s): Anita Roddick

Biography & Memoir

Dame Anita Roddick is one of the world's most outspoken, controversial and successful entrepreneurs of the age. Business As Unusual charts the story of Roddick and her company The Body Shop, through all the highs and lows since 1990. It also examines the parallel growth of vigilante consumerism and predicts how businesses can evolve in this millennium. Roddick tackles a wide range of personal and political issues from self-esteem, to human rights abuses associated with globalisation and offers her own vision for dealing with the demands of an ethical economy.