Karma Queens, Geek Gods, And Innerpreneurs

Author: Ron Rentel

Stock information

General Fields

Price : $45.00 NZD
ISBN : 9780071477918
Publisher : 105294
Imprint : 105294
Contained items :
Publication date : 01 June 2007
Produced in : United States
RRP : 49.0
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Product Type : books

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color :
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Author : Ron Rentel
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Bind : Hardback
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Dewey classification : 658.834
Library of Con LOCSH :
Pages : 256
BIC subject :
Illustrations : illustrations
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9780071477918

Description

Consumer focus is hot in business circles - this book offers fun, research-based insights into the consumer types who determine what the world will buy. Consumer Eyes' clients include American Express, Campbell Soup, ConAgra, Frito-Lay, Goodyear, Kraft, Motorola, P&G, and Pfizer. Ron Rentel has an extensive built-in network of "buzz agents" who will spread the word.

Author description

Ron Rentel is the founder of Consumer Eyes, a leading brand and innovation consultancy, which creates customized methodologies that can encompass both long-term strategy and pipeline work and/or highly specific near-in product execution and tactics. He is also cofounder of BuzzBack Market Research, an online market research company. Visit Ron Rentel at consumereyes.com.

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